Consumers are not the only ones your brand should speak to.
Published: 30 Mar 2016 By Oliver and Graimes
Local advice from our creative partner Oliver and Graimes...
After you learn how to speak with your audience, the conversation doesn’t stop there. In order to create an interactive brand, the dialogue cannot be directed solely in one direction. Your brand has to speak with everyone.
And, since the way your brand interacts with the outside world is an expression of how it feels on the inside, your employees play a very important role in this conversation. Being so consumer-oriented, we seldom see what happens with our brand-employee relationship. But your employees are the ones pulling the strings behind the scenes to create a confident name people can truly resonate with when standing face to face.
But there’s a catch to it.
Your employees will make your brand engaging only if they are engaged as well. It’s a circle: what goes around comes around. Making consumers loyal to a brand is not plain sailing, but making employees loyal to it is even more difficult.
Is it, really?
At O&G, these challenging tasks demand us to dream up ideas made to bring employees closer to the company they work for. There’s no end to what you can do for them, which then means endless possibilities for what your brand can do for you. Yes, what goes around comes around. Let O&G take your brand to the next level, and prove its best.
A motivated team will work harder for a company they’re proud of. New talent will come rushing in to offer their input for a company worthy of its name, and the existing employees will never think of abandoning the ship. Don’t look away when it comes to your employees’ well-being as they are your brand’s best reference. Don’t make them search for a dream-job they already have.
At O&G, they love showing consumers why some brands are a must-have, but we also love keeping the sparkle alive between those brands and their employees. When O&G think of consumers, they think to make your brand visible and loveable, so why should it be any different with regards to your employees?
So, give O&G a call, and let them take your brand to the next level.
Visit O&G's website here or call Gavin Graimes direct on 01273 748884