EVENTS SALES MANAGER (Market leading media business)

Location
Crawley, West Sussex
Salary
£Competitive + Commission
Posted
26 Sep 2016
Closes
24 Oct 2016
Ref
ESMRR
Contract Type
Permanent
Hours
Full Time

Our client's Hospitality Division focusses purely on the Pub, Restaurant and Hotel sector, with 5 different brands.It’s a dynamic and exciting market in which we organise a rich variety of events ranging from very large awards ceremonies for 1300 people, to overseas study tours, business clubs, conferences and round tables.

Objectives
This is a hybrid role combining Event Sales with telemarketing and man management.
The core objectives include:
•    Ensuring high attendance at our series of events (free to attend and paid for)
•    Developing key contacts within the industry
•    Effectively managing an Events Sales Executive

Key Responsibilities
Delegate and Participant Sales Campaigns

Calling contacts from internal and external lists to promote; forthcoming conferences, networking lunches; awards; delegate volumes and revenues for these events
•    Developing and maintaining prospect lists for one-off and repeat events
•    Maintaining a high call rate, and conversion rate from these calls
•    Advise clients on the content and importance of events to maximise entries and attendance.

Development of Key Buying Contacts
•    Working with the events team to identify key data contacts and companies within our sector
•    Actively building relationships with these contacts to ensure that our client's products are their chosen source of critical business information

Administration
•    Managing enquiries on a daily/weekly basis
•    Calendar and diary management to maximise productivity and efficiency
•    Accurately maintain customer records and history for all attendees on appropriate systems.
•    Complete daily call sheets/reports accurately.
•    Prepare reports on own events or competitors results as and when requested.
•    Call and chase finalists/VIPS where necessary
•    Sending out email marketing when needed
•    Maintain mailing lists working with the data manager
•    Developing and maintaining databases of contact

Knowledge Development
•    Keeping abreast of industry developments
•    Building relationships throughout the industry

General duties
•    Monitor all relevant competitor events in order to obtain regular/new business opportunities.
•    Keep up-to-date with our client's products and services.
•    Develop first class knowledge of the hospitality division’s titles and events, their competitors and industries served. At Events
•    Attend events where applicable

Candidate Profile
•    Experienced Events Sales professional, ideally with experience selling across a B2B events portfolio
•    Experience maintaining call rates and working to targets
•    Comfortable with deadlines
•    Keen interest in the hospitality sector
•    Confident phone manner
•    Exceptional verbal and written communication skills
•    Networker and relationship builder
•    Experience mentoring and managing staff

Benefits
• Competitive salary
• 25 days Holiday (plus Bank Holidays)
• Contributory pension
• Life Assurance
• Group Income Protection Scheme