Campaign Coordination Executive

Location
Hove, East Sussex
Salary
Competitive + Benefits
Posted
17 Oct 2016
Closes
14 Nov 2016
Sector
Business
Function
Marketing
Contract Type
Permanent
Hours
Full Time

Reports to: Spanish Country Manager

Purpose of the Role: Assisting the Country manager in the set-up, monitoring, coordination and tracking of marketing activities (mostly in digital environment).

Key Responsibilities:

 

  • Coordinating the company’s media campaigns for the company’s products in Spain.
  • Participating in the launch of a new brand on the Spanish regulated gaming scenario, in a multinational working environment.
  • Driving the creation and mechanics of new promotional campaigns using a good business knowledge of the online Gaming products (Sportsbetting and Casino).
  • Working with Digital Content Manager and Designers, under the supervision of the Country Manager.
  • Coordinating and managing all digital advertising activity for the business primarily through PPC, SEO and display advertising but also potentially including other digital media and offline opportunities as identified.
  • Coordinating Marketing initiatives and brand guidelines across different channels: Web, Mobile…. and across Marketing departments: Branding, Sponsorship, Acquisition and CRM.

Other responsibilities:

 

  • Ensuring that all media activity is sufficiently monitored, tracked and evaluated in order to monitor ROI
  • Utilising all available tools within the platform’s system to optimise campaign effectiveness, including promotion code set-up and tracking
  • Accurately recording all purchase orders/bookings, media costs, bonus and promotional costs and other expenditure and report on a weekly and periodic basis, in direct reporting with the Country Manager.
  • Ensuring that all activity delivered is consistent with the Brand guidelines across all channels.
  • Maintaining full awareness and understanding of appropriate legislation for relevant media channels (e.g. Advertising Standards) and ensure all activity is fully compliant with such legislation; ensure all media activity is approved by Compliance team(s)

      Required Skills and Abilities:

  • 2-3 years’ experience in Gaming companies managing campaigns (Sportsbetting), Casino is a plus.
  • 2-3 years’ experience of managing digital advertising agency or client-side
  • Degree level education in Advertising, Marketing or Media related core modules.
  • Very strong communications skills (written, verbal and presentational) in Spanish and English
  • Extensive experience of digital marketing channels including PPC, SEO and display
  • Experience in developing and executing media plans supported by strong creative executions
  • Strong organisational skills and experience of balancing multiple projects at once
  • Experience of managing/auditing media and media agencies preferable
  • Evidence of strong people and project management skills
  • Team player

Other requirements:

 

  • Must be flexible and able to work in the evenings and during weekends if required.