5 ways to maximise the potential of your job advert
Our website receives 1 million views per annum which is 1 million opportunities to get your vacancy and company messages in front of potential hires.
We create the opportunity to enhance your presence, giving you opportunities to stand-out in a crowded market place using tools such as enhanced job listing, additional advertising banners, newsletters, blog and interaction through social media.
Below are 5 tips that will help increase your presence across our jobs board and ultimately across search engines such as Indeed and Google.
- Posting a job vacancy and using the listing as an advertising avenue
Job Title- Is the key to catching the jobseekers attention across our job boards and via search engines. The Job Titles are indexed for search engines, so make sure you think like a job seeker and try to provide as much information as you can in the Job Title.
Include the POSITIONthen the JOB ROLEthen the LOCATION for example:
Full-time Head of Compliance in Hastings
Part-time administrator based in Preston Park
Make sure you put a full description in the ‘Job Description and Summary’ of each job vacancy.
Writing a standout job description is an essential step towards attracting the right individuals to join your company. It is important to highlight your wants, needs, culture and how you would like them to apply in each job description. We recommend listing: the key responsibilities, department and supervisor information, required skills and qualifications, a company overview, the location of the role, the type of employment, salary range and benefits plus any contact information.
- Make the most out of your Company Profile page
Get your company and brand heard. We receive over 100,000 page views a month, meaning that your page could potentially be read 100,000 times.
Content is important for Search Engine Optimisation (SEO) Search engines such as Google, want to provide users with the most relevant results for their related searches. By adding fresh and relevant content it will help to improve your rankings as all of our content pages are optimised to help increase your awareness on search engines.
Think about what job seekers and other businesses really want to know about your company:
- What is it like to work for your company?
- Do you have employee stories, video’s, blogs?
- Do you have a CSR program or awards you want to share?
- Why should someone want to join you?
- What are the company additional perks/benefits?
- What are you up to in the local community?
You might also think about linking your page to your social media streams such as: LinkedIn, Twitter, Facebook, YouTube and Instagram. Including images and videos is also the best way to increase your online presence.
- Tell us and we will Blog about it: News & Advice page
Our blog is there to supply advice, promote local events and to talk about industry related news.
As a partner we encourage you to supply us with news that we can share. Every time we add your news to our blog, it’s one more indexed page to increase search rankings. This will help search engines identify active and fresh content about your company and ultimately provide more traffic to you. This will also make people want to come back and read more about your company. Recruitment is now all about ongoing candidate engagement, building a long term relationships with passive candidates before they decide to apply.
By sharing your news it is increasing and building your credibility within the local community and a great way to show positive branding. Some ideas that you can blog about: Awards, new hires, advice, events, recruitment days, plus many more. Email your content to email@example.com and we can add it to the News & Advice section of our website.
- E-letters and Eshots
We send out monthly Candidate related E-letters. Each week the content will vary. Our newsletter template is branded as LoveLocalJobs.com and will be sent out to our ever-increasing candidate database. We currently have 20,000 candidates registered to receive our Eletters. If you have a recruitment evening, event or some news which shows your businesses culture, why not email it to firstname.lastname@example.org and we can add it to our next newsletter.
We also send out monthly Employer related E-letters. If you have a news story or an event you would like to share with our business database then please let us know. We currently have over 4,000 businesses registered to receive our newsletter.
- Interact with us on social media
We have over 10,000 followers across our social media networks. Interaction between our brands via social media will help increase presence and highlight to search engines that we have a “legitimate” online relationship thereby helping to push your vacancies up the online rankings.
Sharing information, Liking our Facebook page, Re-tweeting us on Twitter will add credibility and allow candidates to find out as much about you as possible before they decide to apply to your vacancies.
We recommend you put your vacancy on social media using the link to the advert on social media. This will help you gain my views and therefore applications. Why not tag us on in your posts and we can share to our audience for you!
Take a look at our job advert packages. We have a package to suit everyone! Whether you need 1 job advert in a blue moon or you regularly recruit, our team can help you advertise your vacancies.