Croydon business leaders agree to guide disengaged youngsters towards a brighter future

Published: 19 Sep 2016 By Be the Change

A host of big name businesses are taking part in a ground-breaking event which will transform the lives of disengaged Croydon school children.

The Be the Change Programme, which has a proven track record of improving the happiness confidence and engagement of youngsters, is being brought to Croydon with a pilot launch taking place at Crystal Palace Football Club on Thursday, September 22 and sponsored by the University of Sussex and the Careers and Enterprise Company.

The Body Shop, NatWest, Westfield, Gatwick Airport, Met Police, Southern Water and Lendlease are among the companies that will be attending the event, which is being brought to the borough by award winning social enterprise humanutopia  and local jobs board, part of the family.

Approximately thirty-five senior figures from 20 organisations and businesses have already agreed to act as business volunteer guides for the day, which works to bridge the gap between young people and their potential future employers, with organisers hoping Thursday’s event will inspire many others to take part in a full programme moving forward.

Rosanna Farrar, head of partnerships and events at, said: “We have been overwhelmed by the willingness of Croydon’s business community to support this amazing initiative.

“Be the Change is designed to positively impact and shape the future workforce at the same time as offering businesses a fantastic opportunity to make a tangible, measurable and life-changing difference to local young people.

“We are working with 13 and 14 year olds because that is a pivotal age where the life choices they make can have a major effect on their employability in the future."

humanutopia and the Be the Change Programme has a proven track record of transforming the life chances of Year 9 students who may be struggling at school due to lack of confidence or disengagement with their learning. In Sussex, the programme has already been widely acclaimed for the way in which it focuses on happiness, confidence, hope, relationships and employability to help young people to identify and overcome their barriers to success.

The idea is to bridge the gap between young people and their potential future employers, as well as taking action to improve the talent pipeline, taking direct action to address the recruitment concerns which have been voiced by many Croydon businesses.

Youngsters from Croydon schools will be taking part in the pilot event:  Archbishop Tenison, Harris City Academy, Meridian High School, Oasis Shirley Park, Quest Academy, Riddlesdown Collegiate, St Andrew’s Church of England High School, Thomas More Catholic School and Virgo Fidelis Convent School will be asked what changes they might want to make in order to be successful.

Founding partners of, Harris Global, LV=, StartUpCroydon and White Label Creative are backing the Be the Change initiative, which is also being supported by the Crystal Palace Football Club, Crystal Palace FC Foundation, Croydon MET Police and Croydon Commitment.

To find out more about Be the Change, visit

Editor’s Notes:

  1. LoveCroydonJobs is a member of the family, advertising jobs in Croydon, South London and surrounding areas.
  2. Jobseekers simply need to register their details online and search the hundreds of jobs in their local area - It is completely free to register and apply online.
  3. The LoveCroydonJobs board provides careers advice and guidance across private and public sector, including volunteering, education and training opportunities.

About is a family of jobs boards that works in partnership with businesses, local authorities, universities, colleges, schools, charities and community groups in cities, towns and districts across Sussex and the south east. It comprises six regional jobs boards:,,,, and As well as these jobs boards we have a further four careers advice and guidance sites, which have been designed by young people for young people with the help and support of local business mentors. 

About humanutopia

humanutopia is a social business that creates and runs inspirational courses in schools for students and staff.  Their courses are based on personal, social and workplace skills development, and improve the hope, confidence, happiness, relationships, and employability of participating students. Over the last 11 years humanutopia have worked with more than 200,000 young people, 200 schools, 25,000 adults and 20,000 heroes.

For further press information, please contact: John Payne, White Label Creative, email: | Tel:     020 8726 7968 (office) |             07710 530167 (mobile)

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