Interviewing Now Events Marketing Executive
Our client is a dynamic, fast growing B2B drinks publishing and events company based in Crawley. An exciting full time position has arisen in the Events team for an Events Marketing Executive to join. The Events Marketing Executive role reports to the Events Manager and includes working as part of a team to deliver high quality events for the drinks industry. The Events Marketing Executive will be responsible for planning, developing and implementing effective marketing communication campaigns for a large events portfolio. The role will also involve managing and maintaining a database of contacts and ensuring high attendance at our series of free to attend and paid for events. Key duties of the Events Marketing Executive include: Plan, develop and implement effective marketing communication campaigns for a large events portfolio Write engaging and creative copy to market events Liaise with the design team to come up with impactful branding Manage (and keep updated) the target customer databases for each of the events and target marketing messages according to sector Requirements of the role are: Degree in Marketing or CIM qualification would be an advantage Strong project management/organisational skills Strong written and communication skills Ability to use spreadsheets to analyse data and spot trends. Understanding of customer segmentation Confident on the phone and willing to call potential visitors / competition entrants to encourage registrations / entry Proficient and creative at using all marketing platforms available eg Dotmailer, social media, advertising, editorial, PR etc To be a key member of the event planning team The ideal candidate will be a strong communicator, personable and a keen team player. They will have good knowledge of Microsoft Excel and Word and be able to take the initiative. This will be a busy role so the candidate must be able to effectively manage their time, plan effectively and be ahead of the game with events lead times. The role will require enthusiasm, energy and creativity and is a new role so a real opportunity for the person to develop and make a real impact within the business. Please send us your CV for further information. N.B only suitable candidates will be responded to.