Social and Digital Marketing Apprentice

Location
Brighton, East Sussex
Salary
Monday - Friday, 0900 - 1700 = 40 hrs - £200 per week
Posted
20 Dec 2017
Closes
31 Jan 2018
Function
Apprenticeship
Contract Type
Apprenticeship
Hours
Full Time

This exciting role is to: - Increase brand awareness - Regularly update content for the website - Manage social media content and effectiveness across Twitter, Facebook and Instagram - Run relevant social media campaigns to focus on a particular product/service - Produce and circulate regular newsletters

Social: 

  • Manage business social media profiles such as Facebook, Twitter, Linkedin, Pinterest & Instagram  
  • Develop and maintain Social Media profiles for the business  
  • Build followers and increase engagement across all social media platforms
  • Develop new ideas to promote the business using social media/website

Online presence: 

  • Manage the company website
  • Carry out Search Engine Optimisation
  • SEO activities to increase website traffic
  • Maintain the company website content
  • Image editing - cropping, resizing, other Photoshop work
  • Manage and update the company website to promote the company and products  
  • The main purpose of the role will be to promote the business through social media and digital marketing channels 
  • Create websites using template/CMS system

Inbound/Outbound: 

  • Run marketing campaigns
  • Content creation
  • Creating email newsletters
  • Preparation of marketing material
  • Set up and implement e-mail marketing campaigns
  • Brand marketing
  • Draft copy for digital marketing communications
  • Ensure the content and format of all digital marketing is in accordance with the organisation’s/client’s brand guidelines
  • Assist with branding, design and content for presentations and proposals
  • E-mail marketing activity
  • Sourcing and writing news articles and associated images
  • Managing landing pages for clients
  • Conduct market research
  • Mobile marketing

General:

  • Customer service
  • Some administration duties
  • Ensure that reports and presentations are delivered to the highest level of quality 
  • Answer phones
  • Market research of competitors
  • Provide a support function to the businesses centralised digital marketing team
  • To assist colleagues to deliver the digital marketing plans and activity for projects and campaigns
  • Search Engine Marketing – PPC & SEO, Digital Display Advertising, Social Media and Email Marketing

Ads:

  • Create display ads
  • Create Ads for search and display networks
  • Advertising and promotion through social media platforms

Analytics:

  • Track and monitor a campaigns performance with a weekly/monthly report
  • Analyse data to identify the target market and optimise each campaign
  • Analyse the traffic and visitors to the business website and social media platforms  
  • Analyse and report data with Google Analytics
  • Collecting campaign metrics
  • Follow up and analysis of campaign results
  • Monitor and report on activities and provide relevant management information
  • Deliver reporting and analysis of the campaigns and projects during and after campaigns to ensure that marketing is focused on providing strong returns

Desired skills:

General:

  • A good level of English both written and verbal is essential
  • High level of attention to detail
  • Excellent verbal and written skills
  • Ability to multi-task
  • Able to work as part of a team
  • Excellent time management and organisation skills
  • High level of numeracy
  • Experience and knowledge of social media
  • Excellent customer skills and telephone manner
  • Has initiative and problem solving skills
  • Self-starter with the ability to work with minimum supervision
  • Strong copywriting skills
  • Flexible and adaptable approach to working in a rapidly growing and changing business
  • Passionate and able to display knowledge of Social Media & Digital Marketing
  • We are looking for a candidate that wants a career in Digital Marketing

Technical:

  • Basic knowledge of HTML and how websites work
  • A keen interest in digital online technologies 
  • Knowledge and experience of using Adobe Photoshop would be advantageous
  • Experience in the use of social media management systems would be advantageous
  • Some UX/UI knowledge
  • CSS and HTML5 experience
  • Strong MS Office skills (Word, Outlook, Excel, PowerPoint)
  • Experience in blogging
  • Good Excel and Word skills
  • Knowledge of HTML would be advantageous
  • Personal digital marketing experience (blog, social media etc.) essential 
  • Advantageous to understand or have used an analytics package such as Google Analytics

Personal qualities:

  • Hard working
  • Punctual and reliable
  • Keen to learn and develop new skills/knowledge
  • Positive and enthusiastic attitude
  • Fun and confident personality

Desired qualifications:

  • GCSEs (A*-C ) – Maths, English are essential

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