Digital Marketing Executive

Location
Worthing, West Sussex
Salary
Competitive
Posted
18 Oct 2018
Closes
15 Nov 2018
Function
Marketing
Contract Type
Permanent
Hours
Full Time

Our vision is to be the world’s gold standard for international volunteering and internships. We believe we can create positive change in the world through hard work and compassion, for both individuals and entire communities.  We’ve been running projects and sending volunteers and interns all over the world for 25 years.  We have got big plans for the future starting with building a new Marketing team in Brighton.

About the role:

Your main duty will be to drive the on-going development and improvements of our email marketing strategy, ensuring user journeys are seamless, new technologies are leveraged and conversion is optimised.

The Email Marketing Executive is responsible for managing all the email marketing campaigns and maximising revenue opportunities across all products:

•     Perform day-to-day email marketing activities including email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns

•     Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution

•     Manage email campaigns and communicate our brands through email marketing

•     Perform analysis of current email marketing campaigns and make recommendations for improvement

•     Manage trigger email campaigns throughout the customer's life-cycle to maximise sales

•     Carry out segmentation of the database and implementation of re-marketing strategies

•     Administer A/B Testing on various email campaigns to establish the most effective method

We are interested to hear from you if this sounds like you:

•     Based in the Brighton area in the UK, or Cape Town, South Africa

•     Eligible to work in the UK or South Africa

•     2-3 years’ experience in an email marketing role or similar

•     Excellent written communication and copywriting skills

•     Strong analytical skills and the ability to translate complex data into actionable and profitable marketing plans

•     A creative thinker

•     An understanding of HTML and CSS

•     Strong Google Analytics and Excel knowledge

•     Enjoy working with people from all over the world, and be enthusiastic about collaborating across cultures

Benefits

•      Training and development

•      Occasional global travel opportunities to experience our projects

•      Pension Scheme

•      20 days holiday (with 1 additional day for each year of service up to 25 days)

•      Competitive basic salary

Please complete the application form here https://www.projects-abroad.co.uk/jobs and send them to careers@projects-abroad.org.

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