Digital Campaign Manager

Reference: VN-13210

Role Type: Permanent

Location: Hove

Salary: Competitive

Company Info

• We take pride in being there for our customers. We help them deal with whatever life has in store and support them in achieving financial security; and that’s thanks to the talented and dedicated people who work with us. For us, ‘social responsibility’ is not just a buzzword. It defines us and runs through everything we do for our customers and as an employer. And working with us, you’ll get a competitive reward package and have the flexibility and autonomy to deliver your personal, business and career goals.

Department Info

• This role is within the LGRR (Retail Retirement) division. Retail Retirement covers two core product groups. Retirement Income provides solutions for those looking to access their pension savings and tax-free cash.  For example, our pension annuity offers customers a secure income that's guaranteed for life. Retirement Lending enables customers to supplement their income be releasing some of the equity locked up in their homes through a lifetime mortgage.

  We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.

Job Duties

This role is to design, develop and deliver appropriate campaign and marketing materials, activities and initiatives that meet our commercial and varying audience needs. 

• Plan, develop and deliver campaigns, initiatives and materials that support the digital acquisition and digital content marketing plan
• Ensure all activities undertaken adhere to our relevant policies and procedures, are within our risk ‘appetite’ and are approved according to the appropriate compliance procedures
• Support where relevant our project and change programme
• Ensure appropriate tracking and management is in place to enable us to collate, analyse and interpret appropriate and relevant digital campaign and web management information
• Work with colleagues and specialist colleagues to ensure we have appropriate MI and environmental scanning in place to develop effective and efficient digital marketing activity
• Ensure appropriate briefs, forecasts, reviews, etc are in place to demonstrate ROI for digital campaigns, content or functional builds on our web estate
• Work alongside colleagues to continually benchmark our digital activities and seek out new ways to differentiate and improve the initiatives we undertake
• Work within our appropriate risk and compliance framework and demonstrate the key behaviours of a professional, supportive and engaging marketing function

Skills Required

• Numerate and analytical
• Good with people and an ability to clearly and confidently communicate and influence with key stakeholders.
• Ability to manage multiple projects to tight timescales- Good organisational and project management skills
• Able to adapt to and work with change, in a fast growing division and marketing function
• Excellent attention to detail and strong written and verbal English.
• Experience of working with digital, UX and creative agencies and provide appropriate briefing, management and creative evaluation
• IT skills – excellent working knowledge of Microsoft Office, CMS and Google products (Ads, Analytics, Search Console)
• Experience of paid social campaigns and associated community management.
• Experience of working in a marketing function or digital creative agency
• Preferably some experience of working within a UK financial services organisation or working on UK financial services clients.

Benefits

• Whatever your role, we reward ability, performance and attitude with a package that looks after all the things that are important to you. Our employees have a wide range of benefits including a generous pension scheme, life assurance, 25 days’ holiday, an annual supplement for private medical insurance, discretionary performance related bonuses, paid overtime, discounts at both a huge range of high street stores and our own great products, your hard work will be rewarded when you join us.

   

  Please contact clare.williamson@landg.com with any queries.