Digital Content & Social Lead, Bupa Global

7 days left

Location
Brighton, East Sussex
Salary
Competitive
Posted
02 Jul 2019
Closes
30 Jul 2019
Sector
Healthcare
Contract Type
Permanent

Digital Content & Social Lead, Bupa Global

Reporting to the Head of Digital, the Digital Content and social lead will be responsible for delivering a content and social media strategy to the business which drives growth, retention and differentiation for Bupa Global.

A content strategy will be developed which both supports our marketing and sales teams and also proactively delivers engaging content for our customers and prospects globally. You will lead on the day to day running over our content production pipeline and demands from the business with a team of 2 content specialists to support.

You will also be responsible for and own our social media channels on a day to day and strategic perspective. The role will enable marketing, operations and sales to execute campaigns via social and ensure we are meeting brand guidelines in doing so.

About The Company

Bupa’s purpose is longer, healthier, happier lives.

As a leading global health and care company, we offer health insurance, medical subscription and other health and care funding products; we run care homes, retirement and care villages, primary care, diagnostic and wellness centres, hospitals and dental clinics. We also provide workplace health services, home healthcare, health assessments and long-term condition management services. We have 32M customers globally. With no shareholders, we invest our profits to provide more and better healthcare and fulfil our purpose. We employ 86,000 people, principally in the UK, Australia, Spain, Poland, New Zealand and Chile, as well as Saudi Arabia, Hong Kong, India, and the USA.

We have grown significantly, particularly through 2013 to 2015, when we accelerated execution of our strategic vision. We are similar in revenue and profit to Marks & Spencer, and larger than Heinz in revenue. Because Bupa does not have shareholders it does not have a listing, but if it did it would be in the FTSE 100. Bupa is not a mutual or a charity but a company limited by guarantee that seeks to maximise its profits in order to fulfil its purpose. With customers in virtually every country in the world and 70% of its revenues now generated outside the UK, Bupa is a truly international organisation.

Bupa's Strategic Framework

Our strategy has three pillars: Customers, People, Performance. It puts our customers front and centre in the context of today’s digital age. As a service organisation, everything we do for our customers relies on our people and partners, so being a place where people love to work is critical to our success. This, combined with disciplined risk and capital management, is how we will deliver strong and sustainable performance.  We are looking for individuals who share in our values and this strategy, and are capable of delivering outstanding results for the business.

International Markets

Bupa’s International Markets (IM) unit has 16 million customers across all continents around the world. It manages a portfolio of businesses, including a large international health insurance, travel insurance and medical assistance business called Bupa Global, as well as established domestic health insurance businesses in Hong Kong and Brazil, two associate health insurance companies in Saudi Arabia (34.25% Bupa ownership) and India (49% Bupa ownership), and Hong Kong’s largest private clinic network.  

Bupa Global

Bupa Global provides products and services worldwide to people who want access to premium health and care at home or as they study, live, travel or work abroad. We provide international health insurance, travel insurance and medical assistance to individuals, small businesses and global corporate customers all around the world.

Bupa Global has over 1,800 employees and has offices in London and Brighton (UK), Miami (USA), Copenhagen (Denmark), Hong Kong (Greater China), and Dubai (UAE), as well as in Egypt, Mexico, the Dominican Republic, Bolivia, Panama, Guatemala and Ecuador. Bupa Global is currently organised around five regional hubs: Bupa Global Africa, India & Middle East; Bupa Global Greater China; Bupa Global Latin America; Bupa Global North America and Bupa Global Europe.

About Bupa Global and Bupa International Markets

Bupa's Strategic Framework

Our strategy has three pillars: Customers, People, Performance. It puts our customers front and centre in the context of today’s digital age. As a service organisation, everything we do for our customers relies on our people and partners, so being a place where people love to work is critical to our success. This, combined with disciplined risk and capital management, is how we will deliver strong and sustainable performance.  We are looking for individuals who share in our values and this strategy, and are capable of delivering outstanding results for the business.

International Markets

Bupa’s International Markets (IM) unit has 16 million customers across all continents around the world. It manages a portfolio of businesses, including a large international health insurance, travel insurance and medical assistance business called Bupa Global, as well as established domestic health insurance businesses in Hong Kong and Brazil, two associate health insurance companies in Saudi Arabia (34.25% Bupa ownership) and India (49% Bupa ownership), and Hong Kong’s largest private clinic network.  

Bupa Global

Bupa Global provides products and services worldwide to people who want access to premium health and care at home or as they study, live, travel or work abroad. We provide international health insurance, travel insurance and medical assistance to individuals, small businesses and global corporate customers all around the world.

Bupa Global has over 1,800 employees and has offices in London and Brighton (UK), Miami (USA), Copenhagen (Denmark), Hong Kong (Greater China), and Dubai (UAE), as well as in Egypt, Mexico, the Dominican Republic, Bolivia, Panama, Guatemala and Ecuador. Bupa Global is currently organised around five regional hubs: Bupa Global Africa, India & Middle East; Bupa Global Greater China; Bupa Global Latin America; Bupa Global North America and Bupa Global Europe

Time Type

Full time

  • Deliver and manage through a content strategy for Bupa Global
  • To act as our content ambassador and ensuring we are delivering appropriate and format friendly content across our digital ecosystem
  • Working with internal and external stakeholders/partners to curate/create/source content
  • Analysing content performance and reporting back with insights
  • Optimise content on a regular basis via MVT/AB testing 
  • Build strong relationship with customer comms, customer service, marketing and sales to ensure consistent & aligned output of content
  • To create a global content calendar with the support of local marketing teams
  • Ensuring that we are consistent in our content execution (tone, language, approach)
  • Ensuring that we are compliant in delivery
  • Demonstrate growth and rentention KPIs via content delivery
  • Demonstrate positive impact on our SEO KPIs
  • Bachelor’s Degree or equivalent
  • Proven and solid background within digital content
  • Demonstrated analytical and problem solving skills
  • Strong SEO knowledge
  • Self-directing and able to operate independently
  • Strong strategic thinker
  • Experience with all digital content formats
  • A passion for the end user experience
  • Data driven decision maker

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