Marketing Executive
- Employer
- Optima Recruitment Limited
- Location
- Crawley, West Sussex
- Salary
- £25,000 per annum
- Closing date
- 4 Oct 2019
View more
- Sector
- Marketing & PR
- Contract Type
- Permanent
- Hours
- Full Time
Marketing Executive
Responsible for leading the development and implementation of the School marketing strategy which is crucial to supporting the school’s image and reputation within the local market.
Proven on and offline marketing experience would be a distinct advantage, as would experience in digital content creation (including video), website management and the Adobe Creative Suite.
Job Description:
Responsible for the implementation of online and social media strategy across all platforms
Creating engaging content to support the school’s messaging and positioning
Responsibility for the day to day management of the website ensuring content is up to date
Sourcing, writing and publishing new content in line with the School’s strategic objectives
Responsibility for the management of the school social media platforms
Develop knowledge of parent needs and of local market trends and developments to inform school marketing strategies
Define effective parent engagement strategies and own the overall parent experience
Set agenda, chair and minute fortnightly internal strategic marketing meetings with the Head of Marketing, Headmaster & Registrar
Implement advertising, communications and event activities to support recruitment and retention
Develop and manage production of all printed marketing materials
Develop and execute effective PR initiatives across digital and off-line channels which build positive brand awareness
Provide administrative support in managing the departmental budget
Assist in the preparation and organisation of termly Open Days and all events relating to recruitment
Person Specification:
Excellent strategic thinker with the ability to translate insight into strategies
A creative thinker, able to bring new ideas to established processes
Excellent visual and written judgement for the development of creative marketing material
Highly digitally and social media literate, experience of working across social media channels and using website CMS
Good knowledge of PR and branding
Excellent written and verbal communication skills
Excellent attention to detail with the ability to effectively quality control one’s own work output
Ability to prioritize and use own initiative
Enthusiasm, self-motivation and consummate interpersonal skills are key to this role
Additional Information:
Based in Crawley
£25,000
40 hours a week during term time – 15 hours a week during school holidays
28 days holiday pro rata
Contributory pension scheme
Pension scheme
We appreciate the time you took to apply for this vacancy, however due to the high level of applications that we receive, we can only respond to successful candidates. In the meantime, please check out our website to read more about our company and privacy policy.
Optima Recruitment specialists in Permanent & Temporary Recruitment, including; Administration, Secretarial & PA, Accounts & Finance, Graduate Opportunities, Human Resources, Recruitment Consultancy, Sales & Marketing, Customer Service and Legal.
Get job alerts
Create a job alert and receive personalised job recommendations straight to your inbox.
Create alert