About the job

This is a key role within Caterham, with a primary objective of achieving sustainable revenue growth from the company’s direct and franchised dealership aftersales operations, including the definition and development of a business wide ASO strategy. Working closely with the Commercial Parts Manager and the Territory Managers, you will drive the development of Caterham aftersales business across the franchised dealer network and the company’s own sales channels.

The primary focus will be targeting the growth of global part sales, through both B2B (dealers, independent parts resellers and motorsport teams) and B2C sales channels. Working directly with the dealer network you will implement and monitor dealer performance against KPIs and drive best practice processes so that dealers can achieve parts bonuses.

Working closely with the marketing team, you will take responsibility for the development and performance of the on-line parts store, the current primary B2C channel. In addition, you will devise and deliver strategic multi-channel promotional campaigns, to increase website traffic and sales conversions. You will define and deliver a loyalty program and other initiatives as part of the customer retention plan, to drive repeat business.

Again, working in tandem with marketing, it will a key deliverable to develop a Caterham OE parts brand, to improve brand equity. It should be instantly recognisable for premium quality and good value, whilst creating loyalty. This will encompass packaging and distribution methods, as well as parts display within the dealer network.

Caterham’s experienced and professional dealer network offers a valuable route to customers to drive loyalty for ASO products and services. Working with the dealer body, you provide a strategy to increase the dealers ASO revenue through both its service and parts departments.

You will identify ASO opportunities that exist in the development of new parts and accessories and working with the Engineering, Supply Chain and Marketing teams, will bring these products to market.

A parts pricing strategy that amongst other factors considers the various parts distribution channels, competition, margins, volumes, seasonality and use (that is either road or race), is to be developed and implemented.

Experience & Knowledge

Essential:

•  Minimum Experience: 3 years in Automotive After Sales with at least 1 year in a Managerial position.

•  Proven experience of achieving challenging after sales targets on a large regional and national scale.

•  Proven experience of setting business targets, timelines, plans and financial targets.

•  Proven experience of exceeding business goals and profit targets.

•  Excellent financial and business acumen, with a strategic and commercial focus.

•  Be a superior networker, negotiator, and operationally focused leader, who can partner and influence senior directors.

Desired:           

•  Process-minded, detail-oriented, systematic, clear and methodical, balancing the required rigour and detail-focus with a commercial, business-minded approach.

•  Can balance big picture thinking with being very hands-on when required.

•  Results-focused – can drive and deliver ideas towards a profitable outcome.

•  Knowledge of niche vehicle segment and additionally club motorsport.

•  Experience of retailer networks and their motivation.

 Remuneration:

A competitive salary based on experience and potential. After a probationary period, there will be a range of benefits such as eligibility to join the Company Pension Scheme and staff purchase discounts.

OTE £50-60K