Digital Analyst

Salary: Competitive

Hours: Full Time

Location: Hybrid remote working with 2 days per week in our VHQ Crawley, West Sussex - speak to us about what flexibility looks like for you.

Contract: Permanent

Closing Date: Monday 22nd August 2022

Many of our staff at Virgin work flexibly and in many different ways, different core hours or remote working. Please talk to us at your application or interview stage about the flexibility you need. We can't promise to give you exactly what you want, but we are happy to explore what's possible for the role.

In a nutshell:

At Virgin Atlantic, we believe that everyone can take on the world, and it's our vision to become the most loved travel company. As we embark on this next exciting stage of our journey, we’re harnessing our spirit of entrepreneurship and innovation to challenge the status quo.

It’s in our DNA to disrupt the market and lead the way with fresh ideas. Bringing new approaches to the industry, and remaining a loud and proud voice for positive change - be it on issues of sustainability, people or our communities. So, if you’re ready to take your career to new heights, read on.

Virgin Atlantic’s Digital Analyst will be an essential part the digital team providing key analytics for future strategies and the day to day performance metrics. They will be responsible for using our analytics tools to identify opportunities and provide actionable insights for journey improvements to benefit our customers and our commercial success

The qualitative insight gathered by you will form part of our exciting digital strategy.

Day to day

Some of your key responsibilities as our Digital Analyst will be:

• Focussing on delivering performance reports that support the Direct Trading teams to take action on none performing route conversions and any immediate funnel troubleshooting.

• Designing, building and deploying reports, dashboards and analytical solutions using best practise design and visualisation techniques

• To work cross functionally to support Digital Product Managers and Business Partners on ensuring their future concepts provide a tangible revenue benefit for Virgin Atlantic.

• Analysing digital data sources such as Adobe Analytics and ContentSquare to produce commercially focused optimisation recommendations for our digital journeys and highlighting external aviation market factors to the leadership team.

• Own weekly reporting on content performance and Adobe/agency weighted path analysis ensuring they’re delivering the correct feeds and our tagging components are on point with greater efficiency on data quality.

About you

Are you passionate about analytics?

Do you love being a team player?

You may come from any Analyst role where you've been building dashboards and using similar data tools, such as a Data Analyst, BI Analyst, Commercial Analyst or Sales Analyst or Digital Analyst role.

In addition to the above, we’re looking for our successful Digital Analyst to demonstrate the following:

• High level understanding of channels within scope of role

• A deep understanding of key available to drive performance

• Experience working across multiple digital channels & delivering significant results

• Extensive experience using web analytics platforms such as Adobe Analytics, Contentsquare and SimilerWeb

• Expertise in building dashboards and data visualisations through, but not limited to, Excel, Google Data Studio, Tableau, Power BI, SQL

• Ability to influence upwards and drive change horizontally and vertically

• Analytically driven to provide insight into problem solving solution

• Adept at working to strict deadlines

• Ability to manage multiple projects at once

If this sounds like you, and you would like to be on this exciting journey with us, we would love to hear from you!

Be yourself – Our differences make us stronger

Our customers come from all walks of life and so do our colleagues. That’s why we’re proud to be an equal opportunity employer, and actively encourage applications from all backgrounds. At Virgin Atlantic we believe everyone can take on the world - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion or beliefs. We celebrate difference, and everything that makes our colleagues unique, by upholding an inclusive environment in which we can all thrive. So that everyone at Virgin Atlantic can be themselves and know they belong.