Money Marketing Manager

B&CE have an exciting opportunity to join our growing team as a Marketing Manager. We are looking for a talented individual to thrive in our fast-growing company.

This role is a hybrid opportunity with the successful candidate working both at home and in the office.

Main Purpose:

The Marketing Manager will create innovative and impactful marketing campaigns that achieve objectives and generate value for and from customers. Contribute to a marketing centre of excellence with a strong understanding of and focus on digital culture and capability. Identify, advocate and deliver marketing for target customer groups across all products and channels. Ensure co-ordination and consistency in marketing campaigns across money products to attract and retain target customers in line with business strategy, departmental goals, team priorities, internal policies, legislation and regulation.

An exemplar of marketing best practice, collaboration and continuous improvement, the Money Marketing Manager works with colleagues in the team, department and wider business to meet customer needs and contribute to the growth and development of the organisation

Skills & Experience:

Essential:

• Professional qualification e.g. CIM Chartered Marketer or equivalent
• Marketing degree or commensurate experience
• Extensive track record in partnering the business to develop and deliver successful creative marketing strategies
• Experience of marketing acquisition, retention campaigns and marketing planning
• Experience of partnership working and stakeholder engagement • Demonstrable experience of supplier relationship management
• Proven ability to work in a high pressure environment where multi tasking, thoroughness and prioritisation is essential
• Proven ability to work independently and proactively engaging with teams via different channels including face to face
• Current technical experience and up to date knowledge of best practice in marketing campaigns
• Understanding of customer journeys
• Demonstrable experience of omni-channel marketing, inbound marketing, B2B and B2C marketing
• Demonstrable experience of the practical application of customer insight and data analytics, segmentation and marketing metrics
• Recent track record in the design and delivery of creative and impactful marketing campaigns
• Experience in working in a project environment
• A passion for the brand and its money products
• Ability to provide / develop subject matter expertise
• Expert knowledge of demand generation
• Working understanding of account-based marketing
• Highly collaborative working style

Desirable:

• Detailed knowledge of UK pensions market and products
• Recent experience of planning B2B and B2C marketing campaigns
• Experience of marketing for UK financial services
• Experience of marketing in a regulated environment
• Experience of marketing an established production an established market
• Experience of working in a matrixed team
• Understanding of partnership marketing
• Digital and data native familiar with a wide range of information technologies

B&CE is an equal opportunities employer. We believe everyone has the right to be treated fairly, with dignity and respect. We are committed to treating all our people (and all who apply for a role at B&CE) equally and enabling them to perform at their best and demonstrate what they have to offer. We are a disability committed employer, please let us know if you need any reasonable adjustments made to our recruitment process (application, selection assessments where relevant, and interview) to enable you to show us the best “you”.

Perks

Our people are our strength so finding ways to value and reward them is important to us. That’s why we offer an award-winning pension – it’s what we’re good at – plus health care cover, an onsite gym, access to a personal trainer; even the odd massage. And if they’re feeling peckish after all that activity, they can always refuel in our subsidised restaurant. Discover more of B&CE’s employee benefits including our training programme, which is designed to give our people the support they need to develop a fulfilling career. *This is subject to current government COVID guidelines*