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Assistant Store Manager: Balfes Bikes

Manor Royal Business District
Crawley, West Sussex
Closing date
28 Dec 2023

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Job Details

Balfes Bikes

Assistant Store Manager (ASM)

At Balfe’s it’s all about people. And bikes! It’s the passion, energy and enthusiasm of all of our colleagues throughout the business, which makes Balfe’s a great place to work.

Our brand Purpose is: To make cycling welcoming for all and empower people to feel confident living life on two wheels.

Our brand Mission is: To enable everyone to feel empowered and supported to explore the benefits of cycling, by providing reliable honest advice and outstanding customer service.

Our brand Vision is: To be the cycling retailer of choice, renowned for our great product selection and exceptional service, earning the trust and loyalty of every customer.

Joining Balfe’s means you’ll be working with like-minded people, and you will have opportunities to develop your skills and experience, and plenty of career progression if you want it.

Assistant Store Manager (ASM) overview:

As an Assistant Store Manager, or Assistant Manager, you are responsible for supporting the Store Manager in the daily business operations of the store. General tasks include supervising employees, communicating with, and helping customers and carrying out directives given by the Store Manager, or in their absence Area Manager.

What you'll be doing at Balfe’s

We're on the lookout for an Assistant Manager to join our team on a full-time basis. As part of the team, you'll be:

  • Leading and managing the team within store and providing support to the Store Manager.
  • Working closely with the Store Manager to continually improve performance and drive KPI's.
  • Managing the P&L and maximising every sales opportunity.
  • Orderbook Management:
    • Arranging order collections on bikes, parts, accessories, and clothing.
    • Driving your team to achieve weekly targets through effective orderbook management.
    • Knowing your orderbook.
    • Managing ETA’s, updating customers, accurate note taking on orders to maintain excellent customer service.
  • Inspiring and motivating your team to deliver excellent customer service.
  • Assist with diagnosing, repairs and maintenance work as needed on customers bikes.
  • Coaching and developing your team members in all aspects of their role.
  • Leading by example and improving your teams selling skills and always looking to offer exceptional customer service.
  • Keyholder Responsibility
    • Opening/Closing store.
    • Cashing up.
  • Maintain high Health & Safety standards and adhere to all Health & Safety policies.
  • Follow all risk assessments and safe systems of work relevant to your role.
  • Ensuring a clean and organised work environment in the store.

Note:  This job description is not exhaustive and will be subject to periodic review. It may be amended to meet the changing needs of the business. The post-holder will be expected to participate in this process, and we would aim to reach agreement on any changes.

Knowledge & Skills

  • Experience of leading a team or management experience.
  • Understand and comply with all health and safety procedures.
  • Advise and recommend products and services to suit customer need and budget.
  • Use skills and knowledge to drive the store.
  • Demonstrates a positive approach to all their work and gives the best of themselves to every task and challenge.
  • Understanding of how to assemble bikes and/or passion for cycling.
  • Ability to drive sales through excellent service.
  • Ability to motivate a team with effective communication.

Balfe’s Perks

What's in it for you? Plenty. We offer our team a pretty nice package of perks (even if we do say so ourselves), including:

  • Cycle to Work initiative.
  • Excellent staff discounts.
  • Performance bonuses.
  • Referral Bonus.
  • Enhanced Parental Policies.
  • 28 Days Annual Leave.

Our Values

Passion - We love cycling, and we love what we do – we’re excited to share our passion with the world. It’s what makes Balfe’s a fun and positive place to work.

Teamwork - There are no egos here – we work collaboratively for the greater good of the team. We go the extra mile for our customers, and each other!

Honesty -Good relationships are built on trust. Our customers can trust us to be honest and reliable at all times – we want to break down barriers and make cycling simple.

Community - We’re here to help the cycling community, and welcome new people to it. Our open and friendly team are ready to assist people along all stages of their two wheeled journey. We believe that cycling is for everyone.

Knowledge - Our goal is to provide our customers with all the knowledge they need to feel confident on two wheels. We pride ourselves on our level of collective experience and are constantly working to upskill our team.



Manor Royal Business District is the biggest business park of the Gatwick Diamond area and one of the south east's premier mixed activity employment hubs.

Enviable location and connections

Situated at the heart of the Gatwick Diamond on the Sussex and Surrey county borders, just two miles from London Gatwick Airport, a major motorway junction (M23 Junctoion 10) and two mainline railway stations (Gatwick Airport and Three Bridges), Manor Royal is a popular choice for a diverse range of occupiers including a host of blue chip global brands.

Manor Royal in numbers

  • One of the biggest business parks in the South East.
  • Covers an area of 539 acres – that’s over 300 football pitches.
  • 700 properties
  • 500 businesses
  • 30,000 people

Manor Royal more than a number

Since the formation of the Manor Royal Business Group (MRBG), an association of Manor Royal based business and firms, being on Manor Royal means being part of something. You’re never just a number.

Manor Royal makes sense

Scale, diversity, location and great connectivity with a property offer to match means Manor Royal based firms are never far away from their suppliers, customers and a talented workforce.

Pay us a visit

Visit to find out more and to get in touch


Company info
Manor Royal Business District
7 Magellan Terrace (Ground Floor)
Gatwick Road
West Sussex
RH10 9PJ
United Kingdom

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