Head of Digital - B2C
Competitive Salary plus car allowance
West Sussex Hybrid
Lloyd Recruitment Services is delighted to be partnering with a long-standing client, a leading travel and leisure business, in their search for a Head of Digital to join their team. This role has been established to support the company's ongoing growth and investment within digital marketing.
About the Head of Digital role:
This is a unique opportunity to shape and lead the digital strategy for a well-known travel and tourism brand. As Head of Digital, you'll define and deliver a data-driven roadmap that drives growth, engagement, and customer loyalty across multiple online platforms, including websites and mobile apps.
You'll lead a talented digital team, oversee analytics and performance, and champion innovation, personalisation, and customer-first digital experiences. While experience in travel, leisure, or hospitality is ideal, this role is also open to candidates from insurance / membership/ banking who have a strong track record in B2C digital leadership, strategy, and transformation.
Head of Digital Key Responsibilities:
- Develop and execute the company's digital strategy to support growth and enhance customer experience.
- Lead, inspire, and develop a small, high-performing digital team.
- Manage and optimise a complex digital ecosystem (websites, apps, CRM, analytics).
- Champion UX, A/B testing, and continuous improvement across platforms.
- Embed a data-first culture, using insights to maximise performance and ROI.
- Oversee digital budgets, agency relationships, and technology partnerships.
- Ensure compliance with GDPR, PECR, and digital regulations.
- Collaborate with senior stakeholders to deliver a cohesive marketing and digital roadmap.
About You
- Proven experience in a senior digital leadership role within a B2C environment.
- Track record of delivering successful digital strategies and transformation projects.
- Expertise across SEO, PPC, CRO, content, social, and email marketing.
- Strong data and analytics skills, including GA4, SEMRush, and performance dashboards.
- Experience managing Optimizely / EPiServer or equivalent CMS platforms.
- Strong understanding of UX principles and website optimisation.
- Experience leveraging AI and personalisation to improve customer experience and commercial performance.
- Exceptional leadership, communication, and stakeholder management skills.
Why Apply?
- Competitive salary plus car allowance
- Private medical insurance.
- Enhanced company pension.
- Hybrid working.
- Discounts across products and services .
- Free parking onsite.
Extra info:
- Refer a friend and earn up to 500 (see website for details).
- Due to high application volumes, only shortlisted candidates will be contacted. If you don't hear back within 5 days, please assume you have not been successful.
- By applying, you accept Lloyd Recruitment Services' Privacy and GDPR Policy (see website).
Lloyd Recruitment Services are acting as an employment agency for this vacancy and are an equal opportunities employer.