Sales Assistant: Balfe's Bikes

At Balfe’s it’s all about people. And bikes! It’s the passion, energy and enthusiasm of all of our colleagues throughout the business, which makes Balfe’s a great place to work.

Joining Balfe’s means you’ll be working with like-minded people, and you will have opportunities to develop your skills and experience, and plenty of career progression if you want it.

Balfe’s Bikes Sales Assistant Job Description:
Reports to the Store Manager

Below is an overview of the role of the Sales Assistant role within Balfe’s.
Sales Assistants help customers identify and purchase products they require / desire. Sales Assistant duties include selling, restocking and merchandising. The goal is to provide high class customer service and to increase company’s customer base, growth and revenue through sales maximisation Responsibilities & Duties will include.

• Ensure high levels of customer satisfaction through excellent sales service.
• Welcome and greet customers as they enter the store, providing a friendly and inviting atmosphere for all cycling enthusiasts.
• Assist customers with puncture repairs, offering expert advice and support.
• Handle customer inquiries about products, services, and repairs in a professional and knowledgeable manner.
• Provide accurate quotations for repairs and products, ensuring transparency in pricing.
• Book repair work for the workshop with customers, both over the phone and in-store, ensuring clear communication of timelines and expectations.
• Maintain outstanding store condition and visual merchandising standards to enhance the shopping experience.
• Ensure the store is fully stocked and well-organized, making it easy for customers to find what they need.
• Answer the shop phone and address any queries, including updating customers on their orders.
• Recommend and display items that match customer needs and promote additional sales opportunities.
• Inform customers of shop promotions and special offers to encourage purchases.
• Manage point-of-sale processes efficiently, ensuring accurate transactions and customer receipts.
• Actively participate in receiving and organizing deliveries, ensuring that stock levels are maintained.
• Keep up to date with product information using the online tools and training provided, enhancing your ability to assist customers effectively.
• Conduct end-of-day cleaning duties to maintain a tidy and welcoming store environment.
• Follow all company policies and procedures to ensure a consistent and professional operation.
• Work in a safe and efficient manner, adhering to all health and safety policies and procedures.
• Engage in company training plans provided in-house and by suppliers, as coordinated by management, to enhance your skills and knowledge.

Experience & Qualifications:
• Previous experience in retail or customer service is preferred, particularly in a cycling-related environment.
• Basic mechanical knowledge or experience in bike servicing is an advantage.
• Strong communication and interpersonal skills, with the ability to build rapport with customers.
• Ability to work in a fast-paced environment and handle multiple tasks effectively.
• Strong organisational skills and attention to detail.
• Basic computer skills, including experience with point-of-sale systems.
• A passion for cycling and a desire to learn more about products and services.

Note: This job description is not exhaustive and will be subject to periodic review. It may be amended to meet the changing needs of the business. The post-holder will be expected to participate in this process, and we would aim to reach an agreement on any changes.

Our Values

Passion: We live and breathe cycling, and we’re here to inspire a lifelong love of riding in every cyclist

Knowledge: We share our expertise to empower every rider with the confidence to enjoy every journey

Community: Cycling connects us all, and we foster a welcoming space where every rider belongs

Teamwork: No egos. Just collaboration. Working together to support our customers and each other.

Honesty: Trust is everything. We’re always open, transparent and committed to doing the right thing