Marketing Operations Analyst - Intern : Elekta

Crawley, West Sussex
Competitive
07 Sep 2020
05 Oct 2020
R2020-1009
Permanent
Full Time

Elekta

SUMMARY
The Digital Marketing Operations team is looking to welcome an eager and bright talent to help develop and inspire change to the current Elekta digital landscape. In your role as the Marketing Operations Analyst Intern you will support the daily execution of tasks and overall vision of the Digital Marketing Strategy. In addition, you will help the continuous improvements to data quality, generating actionable insights that enhance marketing programs and processes to increase the quality and accuracy of customer data.

Reporting to the Digital Marketing Operations Manager, you will help support process improvement and aid in business decisions. The ideal candidate must have an interest in Data Management, Customer Relationship Management and Marketing Automation platforms.

RESPONSIBILITIES  

The role of the Marketing Operations Analyst is to provide support to the Digital Marketing Operations team. This will include:

  • Build data dictionary for Marketing platforms and document integrations 
  • Process documentation and engineering
  • Data clean up and maintenance (prospects, leads and campaigns)
  • Ensure data accuracy in CRM campaign data 
  • Assist in report building and target list segmentation
  • Build test scripts for campaigns, events and integrations 
  • Test ongoing enhancements to our Marketing Automation platform including its relationship to CRM 
  • Opportunity for more complex duties as proficiency is gained

QUALIFICATIONS

  • Candidate will preferably be pursuing a degree within a Marketing, Business or Computer Science discipline or equivalent
  • Experience with data to provide insights, familiar with Databases and some experience with CRMs
  • Interest in Marketing Technologies and Lifecycle Marketing
  • Excellent organizational skills, with a high degree of accuracy and detail 
  • Strong communication and presentation skills