Brilliant Brighton (Brighton BID)

Welcome to Brilliant Brighton – the name given to the Brighton BID (Business Improvement District).

A BID is a defined geographical area which involves all businesses located within it. Traders join together to fund improvements to their trading environment.

The first Brighton BID was introduced in September 2006 and consisted of around 300 traders all located in the heart of Brighton – parts of the North Laine, North Street and parts of The Lanes. During April 2011 the businesses in the BID were re-balloted, along with the addition of traders in Western Road and Preston Street to see if there was an appetite to enlarge the BID area. In March 2016, and again in May 2021, those businesses were balloted again to find out if they wanted to continue investing in Brighton City Centre.

Those votes were positive and on the 1st July 2021 the latest BID came in to being. It will last for 5 years until 2021 and encompasses 517 city centre retail and hospitality businesses. The BID covers Western Road, Preston Street, North Street, parts of both The Lanes and The North Laine.

Over the next 5 years over £2.2m will be invested in Brighton city centre by its traders. The Brighton BID was formed to create a thriving, safe, clean and vibrant city centre that residents and visitors want to come back to time and time again. Brilliant Brighton will focus on creating a safer environment for visitors, producing exciting Christmas light displays and dressing the city for summer with hanging baskets and bunting.

We are also working with businesses to support trading in other ways by reducing overheads and providing business support. By working in partnership with agencies such as the Police, City Council, the Business Crime Reduction Partnership and transport operators the BID is at the forefront of strategic thinking that will benefit Brighton City Centre for years to come.