Sales Assistant: Balfe's Bikes

At Balfe’s it’s all about people. And bikes! It’s the passion, energy and enthusiasm of all of our colleagues throughout the business, which makes Balfe’s a great place to work.

Our brand Purpose is: To make cycling welcoming for all and empower people to feel confident living life on two wheels.

Our brand Mission is: To enable everyone to feel empowered and supported to explore the benefits of cycling, by providing reliable honest advice and outstanding customer service.

Our brand Vision is: To be the cycling retailer of choice, renowned for our great product selection and exceptional service, earning the trust and loyalty of every customer.

Joining Balfe’s means you’ll be working with like-minded people, and you will have opportunities to develop your skills and experience, and plenty of career progression if you want it.

Balfe’s Bikes Sales Assistant Job Description:

Reports to the Store Manager

Below is an overview of the role of the Sales Assistant role within Balfe’s.

Sales Assistant help customers identify and purchase products they require / desire. Sales Assistant duties include selling, restocking and merchandising. The goal is to provide high class customer service and to increase company’s customer base, growth and revenue through sales maximisation

Responsibilities & Duties will include.

• Ensure high levels of customer satisfaction through excellent sales service.
• Welcome and greet customers as they enter the store, providing a friendly and inviting atmosphere for all cycling enthusiasts.
• Assist customers with puncture repairs, offering expert advice and support.
• Handle customer inquiries about products, services, and repairs in a professional and knowledgeable manner.
• Provide accurate quotations for repairs and products, ensuring transparency in pricing.
• Book repair work for the workshop with customers, both over the phone and in-store, ensuring clear communication of timelines and expectations.
• Maintain outstanding store condition and visual merchandising standards to enhance the shopping experience.
• Ensure the store is fully stocked and well-organized, making it easy for customers to find what they need.
• Answer the shop phone and address any queries, including updating customers on their orders.
• Recommend and display items that match customer needs and promote additional sales opportunities.
• Inform customers of shop promotions and special offers to encourage purchases.
• Manage point-of-sale processes efficiently, ensuring accurate transactions and customer receipts.
• Actively participate in receiving and organizing deliveries, ensuring that stock levels are maintained.
• Keep up to date with product information using the online tools and training provided, enhancing your ability to assist customers effectively.
• Conduct end-of-day cleaning duties to maintain a tidy and welcoming store environment.
• Follow all company policies and procedures to ensure a consistent and professional operation.
• Work in a safe and efficient manner, adhering to all health and safety policies and procedures.
• Engage in company training plans provided in-house and by suppliers, as coordinated by management, to enhance your skills and knowledge.

Experience & Qualifications:

• Previous experience in retail or customer service is preferred, particularly in a cycling-related environment.
• Basic mechanical knowledge or experience in bike servicing is an advantage.
• Strong communication and interpersonal skills, with the ability to build rapport with customers.
• Ability to work in a fast-paced environment and handle multiple tasks effectively.
• Strong organizational skills and attention to detail.
• Basic computer skills, including experience with point-of-sale systems.
• A passion for cycling and a desire to learn more about products and services.

Our Values

Passion - We love cycling, and we love what we do – we’re excited to share our passion with the world. It’s what makes Balfe’s a fun and positive place to work.

Teamwork - There are no egos here – we work collaboratively for the greater good of the team. We go the extra mile for our customers, and each other!

Honesty -Good relationships are built on trust. Our customers can trust us to be honest and reliable at all times – we want to break down barriers and make cycling simple.

Community - We’re here to help the cycling community, and welcome new people to it. Our open and friendly team are ready to assist people along all stages of their two wheeled journey. We believe that cycling is for everyone.

Knowledge - Our goal is to provide our customers with all the knowledge they need to feel confident on two wheels. We pride ourselves on our level of collective experience and are constantly working to upskill our team.